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Overview

In this project, we focus on finding opportunities to improve the situation of doing online research for

design researchers.

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During the process, we start from secondary research and interview researchers from both large companies  and small groups. The interviews give us many insights about the limitations of doing desk research. Based on these insights, we brainstorm a few ideas to improve the situation. 

Research Questions

  1. What is the current situation of doing online research like?

  2. What are design researchers’ general attitudes towards online research?

  3. How important is doing online research for their work? 

  4. How does online research affect their work?

  5. How much do they rely on doing online research to do their work?

  6. What are their habits of doing online research?

  7. What are some factors that affect the efficiency of desk research for design researchers?

  8. What are some pain points they have?

 

We believe that these questions would help us get valuable insights for generating potential solutions to improve the situation of researching online for design researchers.

Background & Secondary Research

Background & Secondary Research
Analysing Data

“The secondary analysis of existing data has become an increasingly popular method of enhancing the overall efficiency of the health research enterprise. ”

---------Secondary Analysis of Existing Data: Opportunities and Implementation

Data on a Touch Pad

“Ideally, resource content should be easy to understand, written in plain language, and equipped with instructional diagrams and even audio-visual aids.”

----------The Complete Guide to Evaluating Online Resources

Incorporating quality metrics in centralized/distributed information retrieval on the world wide web

https://dl.acm.org/doi/pdf/10.1145/345508.345602

This paper explores a variety of automatically calculated quality metrics and evaluates their ability to improve search results. 

 

Finding and Evaluating Research Sources

https://courses.lumenlearning.com/suny-americanlit1/chapter/reading-finding-and-evaluating-research-sources/

This article talks about the definition of the secondary sources. It analyzes the difference between print source and electronic resources. It mentions that the key to evaluating Internet resources is to use critical reading and thinking skills. To determine the reliability of any source, including an online source, it is wise to conduct a basic rhetorical analysis of that source.

 

The Complete Guide to Evaluating Online Resources

https://hostingfacts.com/evaluating-online-resources/

Language system affect the efficiency of evaluating desk research

“Ideally, resource content should be easy to understand, written in plain language, and equipped with instructional diagrams and even audio-visual aids.”

 

Steps in Secondary Research Analysis

http://study.sagepub.com/oleary3e/student-resources/analysing-data/steps-in-secondary-data-analysis

A guideline to conducting a secondary research analysis. Locating and evaluating relevance of the data are two important steps in the analysis progress.

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Understanding Resource Sharing in C2C Platforms: The Role of Picture Humanization

https://openrepository.aut.ac.nz/bitstream/handle/10292/8101/acis20140_submission_352.pdf?sequence=1&isAllowed=y

This article talks about the users’ sharing behaviours, social presence and anonymity on online platforms. It introduces research models and hypotheses to talk about the related impacts of users’ online resource sharing behaviors. 

 

The Best UX Resources For Researchers and Designers 

https://dscout.com/people-nerds/user-research-resource-roundup

This article lists some UX research resources for researchers.

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Secondary Analysis of Existing Data: Opportunities and Implementation

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4311114/

This article points out that the access to secondary research data is limited, especially in middle/low income countries. It introduces the concept of secondary analysis based on existing data, providing a guideline to how to conduct a secondary analysis as well as discussing the pros and cons of the method.

 

Why You Should Consider Secondary Data Analysis For Your Next Study

https://www.surveygizmo.com/resources/blog/secondary-data-analysis/

This article explains the idea of secondary data (compared to primary data) and introduces the factors to consider while conducting a secondary research. Then it goes on to talk about the pros and cons of secondary data analysis.
 

How to Use Secondary Research and Archival Material

https://www.emeraldgrouppublishing.com/research/guides/methods/archival.htm?part=4

This article looks into how secondary research could fit into research design. First it introduces a framework of positivists and interpretivists. Then it focuses on discussing the validity and reliability of secondary data. Finally it talks about the quantitative and qualitative aspects of documentary data.

Participants & Methods

Participants & Methods

Participants

​Design researchers who primarily do their work based on online resources. (could be individual design researchers, researchers who work in small companies, students, etc.)

Methods:  survey + moderated interview

Screening questions and Survey questions

  • How familiar are you with conducting secondary research, “desk research” or any other types of research using online resources?

         

    a) Extremely familiar, I have done it many times in my work. (accept)

    b) Moderately familiar, I have done it several times in my work. (accept)

    c) A little bit familiar, I have heard about it but I have never done it myself. (reject)

    d) Not familiar at all, I have not heard about it. (reject)

 

  • How much do you rely on online research/desk research to do your work?

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    a) <50% (reject)

    b) 51%~80% (accept)

    c) >80% (accept)

 

  • How much percentage of the information you come across while doing online research is actually useful?

 

    a) <20%

    b) 21%~40%

    c) 41%~60%

    d) 61%~80%

    e) >80%

 

  • What are some sites you rely on for online research? (Written response)

Discussion Guide

Introduction (5–7 minutes)

 

[Monitor off , video off, computer reset] 

 

Hi, welcome, thank you for coming. How are you today? 

 

I’m ___I am doing research for understanding the behaviours and goals of professional researchers in order to improve the efficiency of online research for design researchers. I will ask a few questions to understand some of your perspectives first. Then I will ask you to walk through your general online research process in order to learn more about your behaviours.

 

This interview should take about 30-45mins. 

 

We’re going to be video recording what happens here today, but the video is for analysis only. 

 

Now I’d like to read to you what’s called a statement of informed consent. It’s a standard thing I read to everyone I interview. It sets out your rights as a person who is participating in this kind of research. 

As a participant in this research: 

You may stop at any time.

You may ask questions at any time. 

You may leave at any time. 

There is no deception involved.

Your answers are kept confidential. 

Any questions before we begin? 

Let’s start!

 

Warm up

 

How are you doing in quarantine? Any impacts

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Preliminary interview (10–15 minutes)

 

How familiar are you with conducting secondary research, “desk research” or any other types of research using online resources?

How much do you rely on desk research to do your projects?

What website do you usually use for doing desk research?

What’s your general feeling about doing desk research?


 

Task Questions (20-25 minutes) 

 

When does it normally come into your research process?

 

Is there a project involving desk research that you would like to share with us? (What is it about?)

 

What is your research process like? What are some techniques you use in this process? 

 

In this process, how efficient do you think desk research is? (How long does it usually take?)

 

In this project or in previous projects, have you ever come across a situation where you find it difficult to pull out information? (What is it like?)

 What did you do to overcome it? How did that affect your whole research process? (Mood, progress, confidence, etc.)

In your opinion, what are some other external factors that would affect your efficiency of taking in information while doing desk research? (Language, layout, format, wording, etc.)

In your opinion, what are the pros and cons of doing desk research?



 

Wrap-up (10 minutes)

 

Do you have any final questions? Comments? 

 

Thank you. If you have any other thoughts or ideas feel free to send an email to us. 

 

And that’s all the questions we have about our research, but I have one last question: 

 

Do you have any suggestions about how we could run these tests better, either in terms of scheduling or the way we ran it? 

 

Thanks. That’s it, we’re done. 

[Turn video off.]

Participants

Participants
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99%of the time using internal database.”

----------Participant 1

WE

                                decided to shift our target audience to the research students, who don’t have many social connections and primarily do their projects base on online resources.

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Looking for details: Participants' Transcripts

                                   Interview Videos

Task Questions

  1. How much do you rely on desk research to do your projects? When does it normally come into your research process?

  2. What are some techniques you use to do desk research?

  3. Is there a project involving desk research that you would like to share with us? (What is it about?)

  4. Have you ever come across a situation where you find it difficult to pull out information? What is it like?

  5.  What did you do to overcome it? How did that affect your whole research process? 

  6. In your opinion, what are some other external factors that would affect your efficiency of taking in information while doing desk research?

Insight Statements

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Insight Statements
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Persona

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“I am a student who study UX design in college. Since I don’t have much social connections and resource, I primarily rely on online resources to do my projects.”

Goals

Use the information and data found online to do her projects

Fears

Work not being acknowledged by others (teachers, peers, internships, etc.)

Persona

Motivations

Becoming a successful UX designer.

Key Tasks

  • Google keywords and get general understandings of the topic

  • Pull out useful information and organize the sources

  • Evaluate data

  • Analysis and utilize data

Needs

  • Navigate through the information more smoothly

  • Easier access to data

  • Good legibility of the content

  • An effective way to evaluate the information online

Frustrations

  • Hard to start with a broad topic

  • Difficult access to many of the online resources

  • Low information intake efficiency

  • Tendentious and biased information

  • Hypothesis from desk research couldn't be supported by primary researches

User Journey Map

User Journey Map
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Reflection

The biggest insight we have from this project is that as you start doing secondary research, you shouldn’t be limited within your own scope and assumptions. Had we done the project differently we would start with a broader topic and explore more possibilities.  

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