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AudiobookClub

Yiran Jiang

Oct 5th , 2020~Nov 11st , 2020

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AudiobookClub connects social experience and audiobook listening experience based on geographical location

Based on the trends in listening audiobook, AudiobookClub aims to create more engaging experience which build connection between our social life and audiobook listening experience.

Image by Lena Kudryavtseva

BACKGROUND

A new Pew Research report states that one in five Americans now listen to audiobooks. The global audiobooks market size was valued at USD 2.67 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 24.4% from 2020 to 2027.

 

Among people who have recently bought audiobooks:

  • 47% while commuting in a car

  • 25% while doing housework 

  •  23% while exercising

Background&Research

RESEARCH

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Existing methods of people find audiobooks?

DESIGN OPPORTUNITY

The common way of finding audiobooks is through recommendation from friends. This reflects the possibility of the connection between listening and socializing. Designing behaviors that can change the audiobook discovering and listening process from a boring personal experience to an interesting group behavior is my next development direction.

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Through the competitive analysis, I found that very few apps combine social behavior with audiobook listening experience.  Some products are limited to special groups of people, like children. Although they have characteristics, they make the user range of the non-mass market even more limited. By this way, we need to design an app that could givie users more choices on books and allow users to share resources more widely.

DESIGN OPPORTUNITY

HMW

 create a platform that enhance the connection between 

social behavior and  audiobook experience?

HOW MIGHT WE

HMW
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Social Connection 

Changing users’ behaviors from listening alone to share with others. Users add friends and message each other to share their audiobook listening experience with other people.

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Discovery Initiatively

Changing users’ book finding behaviors from passively referenced by app to actively explore what other people nearby are reading in real time. They have more initiative, which will make them more interested in the books they find.

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Self Motivation 

In order to make our users have more interaction with their friends, they join in a same challenge based on time. And motive each other by achieving their challenge goal.

FEATURES

Features
Business Structure

COST&REVENUE

To see the AudiobookClub through business view of point, I generate 2 main cost structures and 2 revenue stream.
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Cost Structure
The cost of royalty to the book publishers, paying the authors who are performing the books for the work that they’ve done.
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Cost Structure
Digital platform management cost and development cost
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Revenue Structure
Book purchase
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Revenue Structure
Monthly subscription fee ($4.99 per month)

concept map

Financial statements concept map example
Concept Map
Persona
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Jessica Miller 

bio

Jessica is an audiobook lover and had kept her audiobook listening habit as a daily routine for at least 3 years. Regularly, she has a 45-minute subway and walking to work. As commuting on the New York City Subway can be a physical and emotional struggle, she always decides to release her stress by filling her ears with a good audiobook. Also, Jessica is really passionate about discussing the wonderful content of the book with her friends and very curious about what books other people are listening to. 

about

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Goals & Needs

  • A space where she can communicate with people who also like to listen to audiobooks.

  • A reward and incentive system that allows her to generate more self-motivation to keep a nice reading habits.

  • A book discovery method that based on geographical location

  • A record of reading to her to give more meaning to her reading journey.

  • A simpler and easier-to-operate interactive app suitable for listening to books on the move.

Behaviors

  • She use Audible as her main listening app. 

  • When she want to chat with her friend about what she read, she use other chatting apps like messenger share her thoughts. 

  • She posts something related to her listening journey on social media, like instagram and waiting for other people’s response.

  • When she wants to discover new books, she is more willing to accept recommendations from others than to search blindly.

  • She want to get certain self-affirmation and motivation. 

Visual Exploration

VISUAL EXPLORATION

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Stages&Prototype

STAGES 

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Clickable Prototype link(Discovery Books&Purchase Books&Listen) :

https://xd.adobe.com/view/acfd17be-4d50-4f8b-8c2f-cc6c310cfe37-f9ae/

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Clickable Prototype link(Create Challenge) :

https://xd.adobe.com/view/acfd17be-4d50-4f8b-8c2f-cc6c310cfe37-f9ae/

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User Testing

USER TESTING

Clickable prototype test process

Brief introduction to the app about the main functions

1

2

Go through the on- boarding task and download books

3

Try to follow other people and start reading

4

Create a challenge

5

Interview about users' feelings and improvement suggestion

Test results(6 participants
All 6 participants have audiobook reading experiences

4/6

Participants have went through all 5 steps without asking monitor for help

Findings 
  • Concerned about privacy issue.

​Most participants worried about being able to see their location on the map by people around them.

  • Continuity of keeping running the club.

​Most participants concerned about how long could their small group could exist and they want something more to keep their relationship stronger.

5/6

Participants would like to keep using Audiobook club in the future

Opportunities
  • Add the function to hide users' status.

  • Hide their real name and personal information for people who are not already followed each other.

  • Set administrator permissions in a single challenge group, and add more functions to create group interactions like group chat rooms.

  • Set group ranking board.

Reflection

REFLECTION

As a audiobook enthusiast, I deeply feel the instability of users in this small group. It is hard for users to form  audiobook listening habits , and this loss is not only due to the listening book itself, but more because of the single function of the current listening book software. The ultimate goal for this project is to create a platform for users to listen to books continuously, in which I added social and other elements. But while adding features, it also brings privacy issues. Because of the niche nature of my own group, how to expand this group in the future will also be my next design and thinking point.

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At the moment, I believe that interaction design is more than just a single sensory design. Interaction designers should start from multiple senses to make the user's immersive experience more perfect. In this listening book software, listening session is another important design point besides the UI interface. In the following process, I will start with the details and make the listening experience in the process of listening to the book more perfect.

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